9 EASY STEPS TO OPTIMIZE GOOGLE ANALYTICS FOR YOUR SHOPIFY STORE

Shopify store owners are provided with a seemingly easy way to integrate Google Analytics into their accounts. On a high level, it is easy. The only requirement after creating your GA account is copying/pasting a script into your Shopify administration panel. Once that is complete, the account will begin to track store data. But, for merchants looking to more effectively track their e-commerce performance, there is more information and data waiting to be uncovered and you can do so by following easy steps:

STEP 1: CREATE A GOOGLE ANALYTICS ACCOUNT

Follow the steps from this link to create your GA account, or sign in to your GA account if you already have one.

Once logged in to your GA account, go to Admin and create a new account:

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